For a marketing book or any tactic to sell your mediocre ideas or products to your customer I advise you skip this book as there s no any deductive or easy formula guideline to Pride help you promote your mediocre ideas This is a book to cultivate our mindset discipline and creativity to become a perennial seller I remember I read a book by Nassim Taleb in Antifragilee describes If a book Men has been in print for forty years I can expect it to be in print for another fifty years They are the examples of a phenomenon known in economics as the Lindy EffectDuring this digital era and exponential growth of social media and the numerous contents buzz on the internet The lifespan of the product consuming is getting shorter than ever People s attention is getting constraint And this makes me wonderow do we create something that can be able to last longer than those viral content on the internet or the product offering by those new ventures on the market The title of Perennial Seller attracted my attention and interest and it turns out I uite enjoy reading it The book distinguishes into four parts Part I Creative Process Part II Positioning Part III Marketing at last Part IV Platform I personally think Part I is not even satisfied my curiosity and thirst to know about thinking creatively in my opinion I rather prefer Todd Henry s Accidental Creative But no doubt this is a book that not only meant for business but anyone who is the creator In the purest form every entrepreneur designer journalist producer filmmaker comedian blogger actor investor anyone doing any kind of creative work Ryan advocates people to think like an artist challenge ourselves and our work to thrive further and to create successful masterpieces to the world make an impact on the society put a mark into the world To become a perennial seller How Isotopic Carbon has it taken me so long to read this Ryan Holiday s The Obstacle Is The Wayas become my bible on The Robotics Primer (Intelligent Robotics Autonomous Agents) (Intelligent Robotics Autonomous Agents) (Intelligent Robotics Autonomous Agents Series) how to approach life I didn t thinke d be able to produce another book that so shook me to my core but wow He teeters on being contradictory every now and then but overall this was extremely inspiring with lots of practical advice Ryan Holiday s latest book Perennial Seller walks readers through Ryan s views on what it takes to build a creative work that "lasts It s one part product and one part marketingHere s my key takeaways from "It s one part product and one part marketingHere s my key takeaways from book Most perennial sellers weren t Step Out of Your Story hits out of the gate when they launched While nailing a good launch is important when youave a long term view of ow you market and grow your product the initial reaction by
*the market doesn *market doesn always determine it s long term success Take for example Avatar which is the most commercially successful box office movie ever th. The stalwarts the ousehold names are those who focus on a singularly different possibly Rules for a Lady heretical idea that their work can and should last For instance Zildjianas been one of the premier makers of cymbals since its founding in 1623 and shows no signs of uitting Iron Maiden Calebs Tempting Mate (Saber Chronicles has filled stadiums for forty years moving some 85 million albums without theelp of radio or television Robert Greene's first book The 48 Laws of Power didn't ABC hit the bestseller lists until over a decade after it was first released and since thenas sold than 1 million copies worldwide These works Ryan Holiday calls Perennial Sellers They exist in every creative industry timel. At no one ever uotes or remembers scenes from It definitely achieved success But Not The Long not the long impact and revenues that Star Wars This is one of those books that s a brilliant condensation of wisdom pertaining to X thing in this case see the subtitle for the value of X The use you get out of "it will be proportional to ow few books you ve read on surrounding topics I ve probably got "will be proportional to ow few books you ve read on surrounding topics I ve probably got covered 710 so my reactions were mostly along the lines of oh that s a good reminder However if you are a creative person who wants to get a good bullshit free understanding the commercialmarketing aspects of art you should get this book at once It may be the only one you ll needNeistat was expressing a truth every creator learns one that is all the essential in an online world where things can be shared with the click of a button Ideas are cheap Anyone can Palace Intrigue (A Medieval Tale have one There are millions of notebooks and Evernote folders packed with ideas floating out there in the digital ether or languishing on dusty bookshelves The difference between a great work and an idea for a great work is all the sweat time effort and agony that go into engaging that idea and turning it into something real That difference is not trivial If great work were easy to produce a lot people would do it Iave been working in publishing for over three decades and Parking Lot Rules 75 Other Ideas for Raising Amazing Children have become a little jaded when someone wants to explain the book business especially when giving advice onow to be successfu It s fine I enjoy Ryan s storytelling style and like Carlyle Marney his approach in general I feel that s where it remains though being very general even though the book is filled with examples and stories I m missing something and asoliday uotes Neil gaiman your reader is most often right if Shameful he feels a work lacks something I wouldn t really recommend this book to beonest even though it s all right I wouldn t know what to recommend it for I believe uite strongly that Perennial Seller wil not be in fact a Perennial Seller I am a big fan of Ryan Holiday s work and enjoyed all is other books most notably is work on Stoicism Ego is the Enemy and The Obstacle is the Way This book felt a whole different level of uality In sheer defiance of Sacred Landscapes his own advice in this very book the writing felt rushed and without substance Creation for the sake of creation The entire time while reading this I imagined a Holiday pushed by publicists trying to reach the prior agreed number of pages Gone are the insightful stories and uotes Instead it comes across preachy and pedantic Iope this book was only what I believe it was a forced attempt at another marketing book Angel Without Mercy (Agnes Carmichael, head to sueeze out for publicity reasons I Gold Rush hope thate goes back to focusing on writing stories e truly cares about. hope that e goes back to focusing on writing stories Hunted he truly cares about. Ess dependable resources and unsung moneymakers paying like blue chip annuities Like gold or land they increase in value over time outlasting and outreaching any competition And they're not flukes or lucky breaks they were built to last from the outset Holiday shows readersow to make and market their own classic work Featuring interviews with some of the world's greatest creatives and grounded in a deep study of the classics in every genre this exciting new book empowers readers with a foundational set of innovative principles Whether you ave a book or a business a song or the next great screenplay this book reveals the recipe for perennial success. ,
Just because you ve created Something Doesn T Mean Someone doesn t mean someone want itWhether it s a book art music or some other product of your imagination your job is to make others want it Some will be satisfied with a uick payoff and move on to another project In this book Ryan Holiday offers strategies for making your creation a lasting a perennial seller a project with an unlimited lifetime of reward His blueprint is practical and filled with examples of artists in many fields who ave achieved this kind of successHe emphasizes from the start it isn t easy It takes work lots of ard work and dedication to the processMan In one part of Perennial Seller Ryan Holiday shares advice e got from an unnamed successful author who said that the key to success in non fiction is to be very entertaining or extremely practical Holiday definitely chose plan BPerennial Seller is full of practical timeless advice It s well written flows smoothly and is easy to digest While there are no groundbreaking new strategies Biz Talk-2 here what s new to me at least is its argument to shift to a longer term focus Perennial Seller reinforced in me the importance of planning for the longaul instead of shooting for short term rewards I found this to be compelling and much needed advice and "is why I wholeheartedly recommend it to any creator The problem is the idea of being "why I wholeheartedly recommend it to any creator The problem is the idea of being perennial seller isn t sexy and the book doesn t do it many favors The cover is sexy though Changing people s Ricky Ricottas Mighty Robot vs the Stupid Stinkbugs from Saturn (Ricky Ricotta, horizons from short to long term to want to create a perennial seller instead of a viralit is A Historical Atlas of Tibet hard As the Heath brothers outline in their book Switch to make such a change you need to direct the rider appeal to the rational brain and motivate the elephant inspire theeart Perennial Seller does a great job of the former but not the latter It didn t make me jump out of my seat to sit back down and create my own perennial seller Again I found the book to be The Last Awakening (Curse of the Phoenix, highly practical and well worth the read Andopefully it embeds the term perennial seller within the popular vernacular to join or replace terms like smash it and viral sensation I doubt it will though until it gets sexier Get These Insights about How to Make a Book Which is DifferentEvery day thousands of new books enter the market Which books become continual selle They are the kind of art or products that we return to than once that we recommend to others even if they re no longer trendy or brand new In this way they are timeless dependable resources and unsung moneymakers paying like annuities to their owners Like gold or land they increase in value over time because they are always of value to someone somewhereThis is not a typical marketing tactic book that you re looking for If you re *Looking. Bestselling Author * Bestselling author marketing strategist Ryan Holiday reveals to creatives of all stripes authors entrepreneurs musicians filmmakers fine artists ow a classic work is made and marketed In Hollywood a movie is given a single weekend to succeed before being written off In Silicon Valley a startup is a failure if it doesn't go viral or rake in venture capital from the start In publishing a book that took years to write is given less than three months to sink or swim These brutally shortsighted attitudes ave choked the world with instructions for engineering a flash in the pan and littered the media landscape with fads and flops Meanwhile the greats. .